Pinarayi is 20 KM away from the district head quarters Kannur and 8 k.m away from Thalassery. The population is around 29,000* .The nearest town and railway station is Thalassery. Three sides of the village are surrounded by rivers. Remaining boundaries consists of five panchayats: Kadirur, Dharmadam, Peralassery, Vengad, Kottayam and Erancholi. The Arabian sea is just five km away. The main occupation is Beedi manufacturing in which 'DINESH' has a monopoly. For administrational purposes the Panchayat is divided into two villages Eruvatty and Pinarayi. Pinarayi consists of 15 wards and almost all wards contain one or more primary schools. Totally seven Muslim mosques and forty three Hindu temples are located in this Panchayat.

There are several beautiful tourist centers in and around pinarayi. Muzhappilagad, the only drive-in beach in kerala, Dharmadam Island, Payyambalam beach, Thalassery fort, Kannur fort etc not far away from pinarayi. Besides several theyyam kavus(Temples) adorn this beautiful place. All these make pinarayi one of the most attractive tourist centers of kerala.

• Area: 20.04 km2.

• Population:31275(2001)

• Sex ratio: 1000M/1047F

• Panchayat Capital: Olayambalam

• Revenue Villages: Pinarayi, Eruvatty

• Exchange: Mambaram

• Telephone: No 0490-382454

• Panchayat Address: Pinarayi Grama Panchayat, Pin 670741

• Pinarayi P.O.,Kannur-670 741, Kerala

• East: Kottayam Panchayat

• West: Dharmadam Panchayat (Andalur-Melur Puzha)

• North: Paralassery, Vengad Panchayat (Ancharakkandy river)

• South: Kathirur, Eranholy Panchayat ( Ummenchira, Andalur river)

• Taluk: Thalassery

• Assembly Constituency: Koothuparamba

• Parliament Constituency: Kannur

• President: Smt. V Leela

• Vice President:

• No. of Hospitals: 5

• No. of Schools: 16

• No. of Libraries :17

• No. of Temples: 30

• No. of Social & Cultural clubs: 61

• 1961-1964 Sri. Kunhukutty master

• 1964-1967 Sri. TV Achuthan Nair

• 1967-1979 Sri. P Nanu

• 1979-1994 Sri. Pandyala Gopalan master

• 1995-2005 Sri. Kakkoth Rajan

• From 2005 Smt: V.Leela

Peoples planning program revolutionized the development of the Panchayat. Pinarayi grama panchayat was chosen as the best panchayat in the district. Its grama sabha meetings registered a consistently high attendance, its 121 neighborhood committees have been active, it has achieved a 100 per cent revenue and tax collection record, and its utilization of plan funds - especially those in the productive sector - has been outstanding. It has been particularly successful in the implementation of its total sanitation program whereby 2,500 houses have been provided with private latrines. This panchayat is a busy, focused unit of administration that has its ears to the ground. In coming years it is our responsibility to prove that we are among the best in the country.